Apple debuts new Apple Watch Sport Bands and silicone iPhone cases for summer Today’s new releases come after Apple debuted two new Apple Watch Pride Edition Sport Bands last month. In total, Apple has released four new colors for the Apple Watch Sport Band: linen blue, seafoam, vitamin C, and coastal gray. All four of the new colors are available to order from Apple’s Online Store today in 40mm and 44mm sizes for $49 Apple has also released new silicone cases for the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. The new cases are available in three new colors: seafoam, vitamin C, and linen blue.